Working Late

Strategies to Enhance Productive and Healthy Environments for the Older Workforce

A collaborative research project funded under the New Dynamics of Ageing Programme

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Walking Works Wonders logo design competition

November 13th, 2014

As part of a RCUK funded research project, entitled Working Late, the Work and Health Research Centre (WHRC) developed an intervention called Walking Works Wonders, shown to be highly effective in terms of increasing peoples’ physical activity and improving their health. Funded by the Enterprise Project Group, the WHRC are now developing Walking Works Wonders as a commercial enterprise.
An important aspect of this commercialisation project will be developing a strong visual identity or logo for Walking Works Wonders. WHRC received a grant from the Loughborough University Development Trust to launch a design competition open to all Loughborough University students inviting them to submit their design ideas.

A total of 24 entries were submitted from students, 6 were shortlisted and a judging panel comprising Professor Cheryl Haslam, Professor Roger Haslam and Ricardo Twumasi selected the top 3 entries.

The winners were:

3rd place with a cash prize of £150 – Tony Elkington
2nd place with a cash prize of £250 – Pirawuth Poshyananda (Nath)
1st place with a cash prize of £500 – Emily Winkler Brown

On 22nd Oct 2014 Professor Cheryl Haslam, Director of the Work and Health Research Centre, presented the prizes.

Walking Works Wonders prize presentation

Emily is now working with WHRC and Rock Kitchen and Harris who are building the Walking Works Wonders web site to develop and implement her design ideas.